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What business categories are using Search Enging marketing the most?

You see a lot of realtors buying AdSense ads... but who else is using Search Engine Marketing (SEM)? Clearly there's a lot of trollers, using link pages to grab clicks, but aside from them, what other business segments are using SEM? - Automobile dealers? - Big Consumer Products companies? - Who?

Public Comments

1. Real estate is one of the fastest growing markets in SEO/SEM lately, but there is quite a bit of activity in travel/tourism, pharma, casinos, etc. Hope this helps!