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Anyone know of an animation or video to teach a client about SEO (search engine optimization)?

I have a client who knows a little bit about the internet. I need to teach him about what SEO is, and WHY it is so important for his website. I remember coming across a video animation months back that did the job quickly and easily, and now I can't find it...Help! Any REAL answers here?? C'mon, I know SOMEone has come across something that they might be able to point me to...

Public Comments

1. You should hire somebody to produce something specific to your product :) Got money?
2. You don't need a video to show a client why they need SEO. Just show them where they rank in the search engines compared to their competitors. If they want to know how to do SEO send them to one of the quality up to date tutorials like http://www.seo-blog.com/tutorial.php
3. I don't know of any. I do a podcast on SEO, which might help and it's free.