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In search engine marketing: what are the best ways of coming up with different strategies in the retail versu?

versus financial sector?

You gotta bank it on interface. If youre going retail, you gotta look good. Thats a must! Financial users have to be approached on cost, efficiency and try to relate to their line of business and how your product will add value to their value chain! Good luck man. but youre looking for answers in the wrong place. Marketing strategies don just pop up. Think it over!
In most cases companies will charge a fee to optimize your website for the search engines. This makes your website more appealing to the searches and also gives your better ranking. I know of another product call SEO Godfather. It does the same thing without the cost of hiring an outside company. It can be found at http://www.seogodfather.com You can also post free on http://www.monslist.com and if you are looking to do some direct mailing check out http://www.thebulkpro.com If you want direct traffic hits, you can buy them pretty cheap, check out http://itech.Hitslink.com
with retail, your strategy will be based more around products and the margin and your target ROI of those products. For the financial vertical, you will most likely want to generate leads. In this case, you will need to identify your target cost per lead. There are many different ways to calculate the target cost per lead, depending on your business model.