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Search Engine Optimization?

Whenever I search keywords on my site it usually shows up on about the 8/9th page. Can anyone tell me how I can score better? I've seen quite a few adverts selling services to do this but I have no idea which ones work and I don't have that much money to use on it. Some advice would be greatly appreciated. Thanks

Public Comments

  1. do not use google key words generator use a dictionary
  2. Your search engine results listing is directly related to how many links you have leading to your site, the site title and contents. The title and contents should have your primary keywords in them. For offsite marketing, put your site info into your Yahoo! Answers profile, participate in various discussion groups while having a link to your site in the signature every time you post a message, write articles for your own blog and/or submit them to sites like EzineArticles.com.
  3. In my opinion, services that actually work will be ' too expensive' There's a lot of scammers out there who are ripping people off. If you have time available, I would highly suggest you learn the basics of SEO and do this yourself. 2 good places to start would be http://www.seobook.com and http://seomoz.org
  4. The following article will prove helpful to you in streamlining your SEO metatags in order to attract more Net traffic by higher search engine placement. The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages. Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable. You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo. Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them. A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots. Avoid use of frames since any number of search robots are unable to properly classify textual material. Placement of Metatags: A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 60 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name. The second metatag is the "Description" which is usually up to 41 words to form a complete paragraph which best describes one's goods and services. It is not merely a list. And the very last category - "Keywords" are also somewhat limited to 15 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory. Here's an example of a very highly-placed website on Google.com: Begin with the very "generic" search query "sandwiches downtown los angeles," taking note to not abbreviate Los Angeles to "LA" and of course, leave out the parentheses ("). It will bring up some 2.4 million+ search results. Check out where "Nazos.net" is ranked. It's on the FIRST FRONT PAGE [ranked #5]! Again, Nazos.net's high web presence was achieved by proper web design and placement of relevant metatags according to Google's publication guidelines. Good luck!
  5. The ranking of your website is related to quite a few factors that comes under the term search engine optimization. There are ways you can achieve them yourself and still not have to pay a lot of money. The first thing is the actual keywords that you use for your site must be included in the metatags section at the head of your HTML source code for EVERY PAGE of your site. Next you have to ensure that you choose the right keywords. This not only enables you to target the specific market for whatever offer/service your website provides but allows the search engine to rank you better based on the corresponding key terms. Also there are a few tricks to choosing optimized keywords for your site. Both search engines have keyword suggestion tools you can use. Two free ones I've used are: Overture (Yahoo Search Marketing) : http://www.inventory.overture.com/d/searchinventory/suggestion/ WordTracker Free Keywords Tool : http://www.freekeywords.wordtracker.com/ For more information on placing keywords in metatags and choosing the right keywords, please see the free ebook Optimize for Search Engines http://www.addtrafficnow.com/freecourse/optimize-for-search-engines.pdf Then you have to submit your site to search engines and directories. You can choose to do that manually or with submission programmes/sites. FREE ones I've used before are http://www.submitexpress.com (site) http://www.webceo.com (software) Whatever you do, ensure you get to add the site to Yahoo!, Google, MSN and the search directory DMOZ(Directory Mozilla). This is where the majority of internet users surf(>=85%). Then you have to ensure you have links pointing to your site. These can be either reciprocal or one-way links. The majority of one-way linking surrounds some paid component, so you may want to stick to reciprocal/ two-way linking. This means you set up a links page with a mention of related sites who in turn return/reciprocate the link to your site. One resource that I found had an excellent section on linking can be found here: http://www.lulu.com/content/397568 (FREE) You will want to maintain a campaign of gathering links weekly to have an advantage over your competition. A website that offers a free service for webmasters to exchange links is LinkMetro http://www.linkmetro.com A powerful tool (SEO ELITE) for making an aggressive linking campaign, creating a themed links page, contacting numerous webmasters from related sites at once and even keeping track of your competitors' link partners can be found here http://tinyurl.com/2nhjb5 When you link to others, try and achieve links from sites that are already highly ranked by Google Hope this helps! P.S. If it's all over your head, don't be afraid to contact a professional seo expert to fix your site. (You can find one by using google or Yahoo search) Be careful though, some may charge large sums to do the job.Try and use one to fit your budget.
  6. Click on my icon and look at the last 2 links as I'm unable to post them here. Those 2 links are what I use to drive traffic to my blogs, poems, etc.
  7. some of these should help with your SEO: 10 low cost ways to promote your website... 1) add your site to as many search engine listings as you can find, ie http://uk.search.yahoo.com/freesubmit/submit 2) make sure you add meta tags to your website (key words which you list then when people search for those keywords your site will come up in the results) - all part of SEO - search engine optimisation 3) put your website address on all your business stationary - letterheads, invoices, compliments slips, delivery slips, envelopes, parcel packaging, business cards etc etc 4) promote your website by adding it to your email signature on both business and personal emails 5) join as many social networking sites as you can ie hi5, bebo, tagged, facebook, myspace, yahoo 360 etc and add your web address in your profile or notice boards etc 6) add yourself to online directories who give free listings ie http://www.yelldirect.com/freelisting/home.html 7) get some stickers made for your car, and window stickers made for car windows of friends, family, customers etc 8) PR is always a good move, ask your local paper(s) to run a feature, get your business start-up story on business sites like http://newbiztips.net/startupstories.aspx 9) use http://www.vistaprint.co.uk to get some free/low cost marketing materials and leave them everywhere you go - cafes, train stations, libraries, school, community centres, college 10) word of mouth is a great way to promote something - and it's free! tell everyone you know and get them to tell people they know
  8. List the site in directories like http://www.5business.net. Provides some traffic, but more importantly a backlink from a quality source that will help your organic search engine results.
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